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Reflections, Ideas & Perspectives

The Decoy Effect: How a “Bad” Option Makes You Choose What They Want

Indrajit Roy Choudhury

The decoy effect is a marketing strategy where an intentionally unattractive option is introduced to steer consumers toward a desired choice. By comparing options, consumers often make decisions based on perceived value. Behavioral economist Dan Ariely demonstrated this through subscription plans. The decoy effect is prevalent in various markets, making certain products appear more appealing. Awareness of this effect can help consumers make more informed choices and regain control over their purchasing decisions.

Banking Excellence & Financial Innovation

Global Banking Trends: Q1 2025 Insights

Indrajit Roy Choudhury

The latest BIS International Banking Statistics reveal significant trends in global finance for Q1 2025. Cross-border bank credit reached a record $34.7 trillion, driven mainly by a 14% growth in lending to non-bank financial institutions (NBFIs). Emerging markets received $100 billion in new credit, reflecting investor confidence. Additionally, foreign currency credit grew, with notable increases in euro credit. Analysts should reassess risk models and monitor economic fundamentals and geopolitical factors for sustained growth.

Reflections, Ideas & Perspectives

Decoding the New World Order: Oil, Alliances, & India’s Ascendance

Indrajit Roy Choudhury

Recent geopolitical shifts indicate a potential alignment between the US and Pakistan, particularly regarding oil, which is primarily seen as a strategy for regional stability rather than direct energy supply. China's investment in Pakistan underscores this complexity, as it intensifies strategic ties through the China-Pakistan Economic Corridor. Additionally, India's assertive economic strategy challenges traditional power dynamics, emphasising a multipolar world where nations manoeuvre for influence, revealing the nuanced intricacies in global relations.

Reflections, Ideas & Perspectives

The Coffee Conquest: How Nestlé Brewed a Cultural Revolution in Japan

Indrajit Roy Choudhury

During the 1970s in Japan, tea was the leading beverage, while coffee struggled to gain acceptance, despite Nestlé's strong marketing efforts. To address this challenge, Nestlé brought on psychoanalyst Clotaire Rapaille, who proposed focusing on children to create a positive link to coffee. The company introduced coffee-flavoured snacks, gradually introducing a generation to the drink. By the 1980s, this approach turned coffee into a cultural mainstay and contributed to Nestlé's success in Japan.

Reflections, Ideas & Perspectives

Unlocking ERP Potential: CFO Strategies for Success

Indrajit Roy Choudhury

In modern business, the CFO's pivotal role in ERP implementation often goes unrecognized. Beyond budgeting, they define ROI, align ERP objectives with strategic goals, manage risks, and guide vendor selections. Their involvement extends to designing processes, ensuring compliance, validating functionality, and promoting change management. Post-launch, they monitor financial metrics, track ROI, and drive continuous optimization, making the CFO essential for successful ERP integration.

Reflections, Ideas & Perspectives

Why Experienced Bankers Make Great CFOs

Indrajit Roy Choudhury

In the current complex business landscape, the CFO role has evolved into a strategic leadership position requiring deep financial expertise, risk management skills, strong stakeholder relationships, and capital markets knowledge. Experienced bankers, due to their background, excel in these areas, providing insights that align financial strategies with broader business goals. Their capability in crisis management, regulatory compliance, and effective communication further positions them as ideal candidates for the CFO role.

Cybersecurity, Compliance & Risk Intelligence

Himachal Bank Cyber Fraud: A Wake-Up Call for Security

Indrajit Roy Choudhury

The Himachal Pradesh State Co-operative Bank suffered a major cyber fraud, losing ₹11.55 crore due to hackers compromising a customer's mobile phone. The attack involved installing a malicious app that enabled unauthorized access to the bank's systems, resulting in significant high-value transactions. This incident raises urgent concerns about cybersecurity in financial institutions, highlighting the need for improved defenses, employee training, and proper budgeting for security measures to protect customer trust and prevent operational disruptions in the future.

Enterprise Transformation & Innovation Strategy

Breaking Free from Legacy: Why ERP Transformation is Imperative for EPC Companies

Indrajit Roy Choudhury

In the EPC sector, managing complexity is essential yet many firms are hindered by outdated systems, leading to inefficiencies and risks. Adopting an ERP system facilitates organizational transformation, enhancing project management, financial oversight, and cross-departmental collaboration. Successful implementation requires clear objectives, stakeholder involvement, and careful data management. The resulting benefits include improved profitability, operational efficiency, and scalable growth, positioning EPC companies for competitive success.

Technology Trends & Competitive Advantage

Harnessing AI for Effective Business Continuity Planning

Indrajit Roy Choudhury

In a rapidly evolving technological landscape, businesses must prioritize resilience through Business Continuity Planning (BCP). AI enhances BCP by predicting risks, improving response times, and aiding recovery. Its capabilities in risk assessment, scenario planning, real-time crisis management, and post-crisis analysis bolster organisational preparedness. Despite challenges like data quality and ethical concerns, the advantages of integrating AI—such as proactive risk management and cost efficiency—position businesses to navigate disruptions effectively and thrive amid uncertainty.

Banking Excellence & Financial Innovation, Enterprise Transformation & Innovation Strategy, Technology Trends & Competitive Advantage

Navigating the Future of Corporate Lending: Embracing Digital Change

Indrajit Roy Choudhury

The corporate lending and trade finance sectors are evolving due to digitalisation, AI, and global market dynamics, creating opportunities alongside challenges. Institutional investors and private credit funds are gaining prominence, requiring agility and transparency. Financial institutions must enhance digital services to meet client expectations while addressing a looming talent crisis as seasoned professionals retire. AI is transforming operations, and tokenisation may revolutionise trade finance, although standardisation hurdles exist. Adapting to these trends is essential for success.