During the 1970s in Japan, tea was the leading beverage, while coffee struggled to gain acceptance, despite Nestlé's strong marketing efforts. To address this challenge, Nestlé brought on psychoanalyst Clotaire Rapaille, who proposed focusing on children to create a positive link to coffee. The company introduced coffee-flavoured snacks, gradually introducing a generation to the drink. By the 1980s, this approach turned coffee into a cultural mainstay and contributed to Nestlé's success in Japan.
Tag: Review & Analysis
The Hidden Threat of AI: A Potential Catalyst for Economic Crisis
In a recent speech at an AI summit in Switzerland, IMF's Gita Gopinath warned that the full disruptive effects of AI on the economy may not be apparent until a downturn, potentially leading to a crisis. She highlighted AI's potential to exacerbate recessions, posing risks in labor markets, financial markets, and supply chains. Gopinath recommended enhanced regulation, investment in human capital, robust AI models, and collaborative international efforts to mitigate these risks.
Global Finance vs. COVID-19: Strategies for Economic Stability
G7 finance ministers and central bank governors pledge to use policy tools against coronavirus threat, but effectiveness remains uncertain. Rate cuts have been swift but may be limited. Global economy faces potential impacts, including market downturn and decreased trade. COVID-19 presents major challenges, affecting economic and trade activities globally and in Iraq. Iraq faces dual crises with plummeting oil prices and trade disruptions amidst coronavirus outbreak. Fiscal deficits and vulnerabilities loom, but hope for containment and recovery persists.
A Day of Strike: Public Sector Bank Employees Protest Against Consolidation in India
Public sector bank employees in India went on strike, impacting the services of approximately 80,000 bank branches. The strike was in response to potential consolidation of public sector banks through mergers. This follows a previous merger in 1993, when the New Bank of India merged with Punjab National Bank. Further consolidation has been announced in recent budgets, with the goal of reducing the number of public sector banks from 27 to between eight and ten. Nonetheless, concerns regarding the levels of non-performing assets at these banks have led some to question the timing of these consolidations.